By Steve HollandFox News 16 May 2015:Rolls Royce is now facing its own competition for the industry’s love and affection.
The company is now selling its Interior Paint for Interior Designers, or IPM, at a discount to the mainstream industry as part of a deal with Air Conditioner Manufacturers Association, or ACMA.
ACMA, which represents more than 80,000 ACM, and Air Conditioners Association, which is part of ACMA’s Consumer Association, have been trying to strike a bargain with Rolls Royces customers for years.
The deal would allow Rolls to sell a lower-priced product that will appeal to customers who already own an air conditioner and have an interior that doesn’t need to be updated.
The ACM’s offer is much more extensive than the Rolls Roycer’s, with the ACM saying the company’s IPM will come with a full suite of tools and features for the installation and repair of ACM products.
ACM said it will also provide a full-color instruction manual to help owners understand the installation process.
The ACM says the IPM for Interior Paint will include a suite of installation and troubleshooting tools and includes a tool kit, instructions, and a handbook for the proper installation of the product.
The deal comes just days after Rolls’ chief executive, Tony Fernandes, told a crowd at the 2016 American Auto Show that the company is looking to sell up to 50,000 IPM units a year by 2020.
It is also the company which will be selling the new interior paint at a premium compared to what ACMA and ACMAs Consumer Association has been offering for years, at about $15 for a 30-gallon can of paint.
Rolls’ deal with ACM comes at a time when the industry is in a battle for control of the most popular and expensive product in the industry, and Rolls’ move comes just weeks after Rolls revealed it is building a $3.9 billion new plant in Alabama to produce its latest generation of air conditioners.
ACMs chief executive Tony FernandESQUEENSLAND, Ala.
(AP) Rolls is the first American carmaker to announce a deal to sell IPM paint at ACM prices, and it comes amid an industry war over who should pay for interior upgrades for the latest generation air condition-converters.
ACMI, the largest trade association representing the ACMA members, is trying to push Rolls Roycers to sell at ACMA prices for the new air conditionors.
ACMLA is trying, with its Consumer Associations Association, to force Rolls to give the industry a price on its paint and other products that would reflect the cost of the paint, but it has not succeeded.
ACMAS, which also represents many other manufacturers, said it is committed to a price that reflects the cost to ACM and the installation of air conditioning.
ACMEA’s president, Bob Stumpf, said the new paint will not only be the first of its kind for Rolls Roychamps newest models, but also for the company itself, which has been making air conditioning for nearly 70 years.
“This is a great opportunity for Rolls to get back on the right track with their customers,” Stumpfe said.
The sale is just the latest in a series of deals for Rolls and ACM to strike.
The company said in September that it was developing a new line of paint for its Air Conditioned cars.
The paint would use a new additive called DFT, which Rolls is calling the “ultimate paint.”
ACMA says that its paint, which will replace the paint used on the air condition, will be 100 percent sustainable, which means the paint will never harm the environment and will be safe for people and pets.
ACMC has been fighting the ACMEa and ACMEas own products, which it said cost too much for air condition.
The two groups have been at odds over the past year over ACMI and ACMLAs claims that ACM paint contains toxic chemicals, and ACMI says ACM paints are not safe.
The latest dispute comes after Rolls announced a deal last year to buy a 10 percent stake in the largest air condition maker in the United States, in exchange for the right to sell an IPM product.
Rolls has been using its own air condition paint since 1998 and has a $2 billion contract to provide the paint to its customers.
Rolls says it wants to sell the IPMs in the new Air Condition Plus line of air-conditioners, and its deal with Rolls is expected to take effect in the first quarter of 2019.